El Cajon arts venue to reopen

January 12, 2018 by  

The East County Performing Arts Center in El Cajon, shuttered since 2009, is set to reopen with Live Nation managing the venue, according to an article on the NBC San Diego website.

Live Nation is the company that books huge shows in such spots as the Viejas Arena and the House of Blues. The agreement was recently approved by the El Cajon City Council.

Bill Wells, El Cajon’s mayor, calls the move a “game changer for El Cajon and the entire community.” He says Live Nation will be bringing exceptional acts to the city, making ECPAC a premiere venue for the entire area, and drawing new customers to El Cajon and its downtown restaurants and shops.

The ECPAC has 1,145 seats, and is on Main Street next to the city hall. The city will provide $5-6m worth of upgrades to the center over the course of the year 2018, a measure that was part of the agreement. Graham Mitchell, the assistant city manager, says the work means that the center will have a target opening date of Spring 2019.

The programming at the center is entirely up to Live Nation, Mitchell says. The agreement says specifically that the shows will include a variety of events such as musical acts, films, cultural events, and performing artists.

Projects like this can impact a whole community, so officials could work with a newsletter printing company to create a letter to share information with residents.