Shake Shack now open in St. Louis

December 30, 2017 by  

St. Louis fans of the Shake Shack restaurant have reason to celebrate—the chain has just opened its first location in the Midwestern city. The new store is at the corner of West Pine and Euclid in the Central West End.

Many of the items on the menu have a connection with St. Louis. The Shack is serving Fitz’s root beer, which is brewed in the city, and makes its cheeseburgers with provel cheese – a cheese made by combining provolone, Swiss, and cheddar that is especially popular in the city. They are also serving concretes made with gooey butter cake, which is another St. Louis dessert favorite. The restaurant opening is particularly pleasing because Danny Meyer, who founded the Shake Shack, is a native of St. Louis.

Meyer started his chain in New York City in 2004, and since then, it has grown rapidly. The chain now has over 85 stores in the District of Columbia and 19 states. There are also Shake Shacks in 50 places outside of the U.S. as well.

The casual chain offers items like chicken sandwiches, hot dogs, hamburgers made with Angus beef, fries, custard, and more. Customers can also download a Shake Shack app and order their food in advance.

New businesses like this might consider building goodwill, and advertising their store, by distributing promotional products to their first customers as a thank you for their patronage.