Long wait for grocer in downtown Dallas coming to an end

December 3, 2017 by  

The long search is over and soon Dallas will have not one grocery store but two for its Central Business District.

Royal Blue Grocery, which is based in Austin, will be opening a store at the Trammell Crow Center and another at the Mercantile Place building. The grocery chain anticipates that its presence will do for Dallas what it has done for Austin – increase vitality, density, street amenities, and convenience for those who live and work downtown.

Marketing services employed will likely emphasis Royal Blue’s fast and convenient food options, such as its quinoa oatmeal topped with brown sugar, dried cranberries, Texas pecans, and cinnamon made in-house.

Royal Blue was founded in 2005 by Craig Staley and George Scariano with the goal of being a compact urban grocery store offering elements of a convenience store, gourmet shop, café, and traditional grocer.

The recently announced new stores opening in the Dallas Central Business Center will not be the first Royal Blue Grocery in the city. The first store here was opened at Highland Park Village in 2015 and is four times larger than its Austin stores or the new ones being built here.

In addition to pizza slices, salads, sandwiches, and regular grocery items, the Royal Blue new stores will also feature hometown favorites Empire Baking breads and Bisous Bisous pastries.

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