Third book of well-known Beverly author and businessman published

November 21, 2017 by  

The latest book of Michael Alden, a businessman and resident of Beverly, has recently been released.

Titled ‘Blueprint to Business’, it serves as a guide for how to become a successful entrepreneur.

This is Alden’s third book, and in it he provides the needed real-world guidance to help people start out on their own. He shares his experiences, along with those of other top entrepreneurs and founders to give a realistic overview of those skills, attitudes, and abilities that go into starting a business.

Alden said that when he started out on his own, he had many questions that went unanswered, and that he wanted to share his experiences to make it easier for other people who wanted to go out on their own.

Another author and entrepreneur, Ken Kupchik, highly recommends the book to those who are looking to start a business. He says Alden has a no-nonsense approach allowing readers to understand the reality of starting and owning their own business.

Alden’s own company, Blue Vase Marketing, LLC, of which he is president and CEO, is a comprehensive direct response marketing agency offering media production, marketing, analytics, and warehousing/fulfillment.

Authors often use mailers or flyers to let potential entrepreneurs know about their books, thus giving potential business owners their first experience of how useful a print company can be to them.