Fatburger making second expansion attempt in North Texas

October 12, 2017 by  

Seven years after an aborted attempt to expand into the North Texas market, Fatburger and Buffalo Express, its sister brand, have recently announced that plans are underway to place 50 cobranded locations in Texas.

A stable for late-night diners, Fatburger will start its move into the Lone Star State with the opening of three to five locations. According to chief executive Andy Wiederhorn of Fat Brands, the burger chain’s parent company, the focus will first be on opening locations in Dallas after which the focus will turn toward Houston.

Calling itself the “last great hamburger stand” Fatburger came into being in Los Angeles in 1952. The Beverly Hills-based business, has built its reputation on selling oversized burgers to late night diners, attributes that will undoubtedly be featured prominently in flyers announcing the restaurants’ openings.

Fatburger offers burgers in a variety of sizes from single burgers up to the triple decker, 1.5lb XXXL burger that when fully loaded contains mustard, mayonnaise, diced onion, relish, lettuce, tomato and cheddar cheese. For those interested, a fried egg can be added to top off the burger of their choice.

All North Texas Fatburgers will be franchised by an unnamed Dallas-based company that currently runs over 150 retail businesses. Fatburgers will be the franchisee’s inaugural move into food service.