Tustin site chosen for Chinese eatery’s inaugural U.S. location

September 2, 2017 by  

With many locations spread throughout mainland China and Japan, as well as the cities of Singapore and Melbourne, Yang’s Braised Chicken Rice is now prepared to enter the U.S. market in Tustin.

Founded in 2011 by Xiao Lu Yang, the 6,000-store chain has become known for serving clay pot chicken and nothing else. By September 10, it will make its U.S. debut right here in Tustin. This first location will have a fast casual atmosphere, measuring 1,500 square-feet and seating 40.

To grab the attention of potential customers, commissioning flyers and a banner printing are among the marketing tools often used by restaurants moving into a new location.

Yang’s signature and indeed only dish is called ‘huang meng’ in China, and consists of cubed chicken thigh meat in a special sauce passed down since the 1930s through the family. In addition to the chicken and the sauce, which has been approved by the FDA to be brought in from China, the dish also contains ginger, peppers, and mushrooms.

Traditionally, the dish is cooked in the clay pot in which it is served with rice on the side. It is suggested that the customers add their rice right to the pot before eating. Three levels of spice will be available to customers so they can have it customized to their taste.