What is Minuteman Press?
Minuteman Press is the world’s largest and #1 rated print, design and marketing franchise. We are the modern version of the printing industry, providing high quality products and services for businesses that go way beyond just ink on paper. Today our stores produce promotional products, custom apparel, large format printing (banners and posters), signs and much more. We are the world’s largest and #1 rated printing franchise by Entrepreneur Magazine. We have achieved this honor for the past 15 years in a row and 26 times overall, including 2018. Today, there are nearly 1,000 Minuteman Press locations worldwide.
Isn’t the print industry declining?
Look around and you’ll see that the print industry is alive and well. The simple fact is that businesses can’t afford not to advertise. Businesses will operate more efficiently and advertise more effectively when they use print and combine print media with digital media through cross media marketing campaigns. In addition, our industry continues to grow due to technology innovations as well as expanding print capabilities beyond what is printed on paper to items like promotional products and branded apparel.
Businesses need print for their daily operations and they use print to help market themselves. The emergence of digital printing has created high demand because getting print is easier, more efficient, and more cost-effective than ever before. That is why digital print was a $34.7 billion industry in 2016, with a 3% increase from the prior year. (source: Caslon Report 2017)
Meanwhile, direct mail advertising remains a powerful marketing tool for business owners because it simply cuts through the clutter. According to a study by InfoTrends, over 67.4 percent of those surveyed said that they are either more likely to read a printed direct mail offer instead of a promotional email (33.3%) or read direct mail at the same frequency as email (34.1%). This is because print is tangible and has the ability to appeal to multiple senses at one time, which makes it easy to create a strong bond with the recipient.
Minuteman Press will continue to evolve as the industry does. We will continue to add revenue streams and profit centers for our owners to capitalize on and enable them to continue building their businesses. What has not changed in the 40 years we have been in business and will not change in the next 40 years is the need for businesses to market and advertise their services. No matter where the print industry goes, we will be right at the forefront of it like we always have been.
What services does Minuteman Press provide?
We provide a wide range of services to businesses to help them operate on a daily basis and grow including digital printing, creative design, promotional products, marketing services, advertising campaigns, direct mail programs, strategic consulting, and much more.
Do I need industry experience?
Prior experience is not necessary to own a Minuteman Press franchise. Our owners are focused on customer service, management, and marketing, all of which are covered in our award-winning training program and reinforced through your local support office.
What makes a great Minuteman Press franchise owner?
Our owners come from all different walks of life and have different personality types, but they also do have certain similarities. They are alert to the needs of the business community; they have passion for helping other business owners grow; they provide excellent quality and service; they treat their employees right; and most importantly, they have a very strong work ethic and take pride in their business.
How has the Internet affected your business?
We have capitalized on the Internet by using it as a powerful customer acquisition tool for owners. We have developed a tremendous Internet marketing program that helps generate leads for potential new clients, and each center has their own dedicated website that is optimized for their area of business. The Internet marketing program is available to owners and is managed by our in-house team, meaning that you don’t have to do it yourself.
The Internet has also created a huge market for cross media marketing, where businesses are looking to use our print products to drive web traffic. Direct mail remains popular because it has over eight times the response rate of email marketing, according to the 2017 DMA Response Rate Report. It is important, then, for businesses to take a multichannel marketing approach with print as the centerpiece.
In addition, Minuteman Press centers can offer their clients Internet-based services such as website design as well as complete branding solutions that include new logos and graphics for both print and online use.
With the Internet, communicating with our customers has never been easier. Client portals and secure file transfers make project management fast, easy, and efficient.
What is Cross Media Marketing?
Cross media marketing is when an advertiser uses multiple types of marketing materials and integrates them across multiple media platforms. Such as having a call to action on a post card directing the recipient to a unique landing page in order to receive a discount on a product or service. Or placing a hashtag on a banner to drive traffic to the company’s social media pages. Minuteman Press owners work with their clients to help them integrate their marketing strategies.
Is there a lot of equipment involved?
Our centers start out with two digital printing systems, a couple of computers and some bindery equipment. These are all included in your investment. These digital print systems are clean and efficient. Any orders that you receive that cannot be produced in your center will be sent out to one of our vendors. This way you will never have to say no to a customer. Thanks to our vast network of vendors, you will never be limited by the equipment that you have in-house and you will be able to fulfill all of the unique needs of your clients including producing virtually anything you can put a name, image or logo on. This enables you to offer a wide variety of products without having to invest in a large amount of equipment and overhead.
What is the typical size of a Minuteman Press location?
The average size of a new Minuteman Press center will usually range from 800 to 1,200 sq. ft.
How does Minuteman Press define an area?
Each Minuteman Press franchise serves local clients in their communities and is an invaluable partner in their business. When doing area research for your location, we look at many factors such as the number of businesses, the business density, the competition in the area and other factors to determine if it’s a viable market for your center.
What are the hours of operation?
Since most Minuteman Press customers are other businesses, we recommend operating hours of Monday through Friday in the range of 8:30 am to 5:30 pm. Hours of operation are ultimately at your discretion.
How long does it take to open a Minuteman Press franchise?
We will work with you at your pace, whether you are looking to open your business as soon as possible or down the road. We encourage research of our business to determine if this is the right opportunity for you. One reason we like to get to know you and build a relationship with you is because that will help us understand your individual needs and desired timeline for opening your business.
What areas are available?
Select areas are available across the U.S., Canada, United Kingdom, South Africa, Australia, and the Caribbean. To see about a specific location, contact us today!
How do I further my research of Minuteman Press?
We believe that the best way to research any franchise is by talking to the owners. Ask them what their experience has been, how the training and support is. You want to make sure that the business you decide to get into fits into your goals and lifestyle and also that the people who you will be working with (the franchisor) are ones who you can work with. Contact our office and we will put you in touch with the local staff in your area that will help you get the answers to these types of questions.
What sets Minuteman Press apart from other franchises?
What sets us apart from other franchises are:
- 40-plus years of experience and expertise we are able to offer our owners as the leaders in our industry. We have been rated #1 in category by Entrepreneur 26 times and 15 years in a row, including 2018.
- Our unique royalty cap equals the opportunity for greater earning potential
- Ongoing face-to-face support we provide to our owners in their centers
- The wide variety of products and services we offer businesses along with strong research and development
- Longevity among the owners: We are a family owned and operated franchisor with over 100 franchises that are either owned by second-generation owners or have second-generation family members working in the business.
- Being the largest franchisor in our industry, we have tremendous mass purchasing power that gives us the ability to leverage the best deals on everything from supplies and digital print systems to new vendor partnerships. This enables us to negotiate special deals and discounts with vendors that owners can take full advantage of.
- We reinvest into our franchise owners and have spent significant time and money into the development of proprietary business management and pricing software. This software, known as FLEX, covers virtually all aspects of managing your business. We specifically designed this software to fit our business model and make it easy and efficient for owners to use.
What kind of support does Minuteman Press provide?
The ongoing support we provide to owners truly sets us apart from every other franchisor. With 28 regional offices around the world and dedicated field representatives providing strong local assistance to franchisees onsite, we have put a system in place that is truly designed to help you grow and thrive. In addition, we also have regional meetings and an international convention that provides important communication and continued education on marketing industry trends as well as our products and services.
Is there any type of Franchisee Advisory Committee?
In an effort to better assist the franchisees and to improve the system as a whole, we have created an advisory committee known as the President’s Million Dollar Circle. Membership is predicated on the franchisee attaining gross sales over one million dollars in the past fiscal year. Presently members’ gross sales range from 1 million to over 5.6 million (or the equivalent of) U.S. dollars annually. The committee gives its input as to various matters that affect the franchise system such as advertising, equipment, personnel and product vendors. There is a scheduled meeting once a year in addition to the various surveys and questionnaires that are proposed to the members. Members also serve as panelists on various issues at the franchise conventions.
The membership fluctuates from year to year but a list of members is available upon request. As of December 31, 2017, there are 89 members of the President’s Million Dollar Circle.
We also have a “Marketing committee” in each country that we operate in. The Marketing committee is made up of franchise owners and Home Office staff. The purpose is to design and create marketing and advertising campaigns unique to each country.
Are Minuteman Press owners limited to the products and services they can offer?
Minuteman Press franchise owners have the unique ability to offer a wide variety of products and services to businesses that include traditional printing but also go way beyond it. Our centers today offer products and services such as promotional products, branded apparel, signs, banners, car wraps, website design, marketing consulting, packaging supplies, and shipping, to name a few. Because we can produce anything you can put a name, image or logo on, our owners find that their clients use their Minuteman Press centers for not just printing but for help with marketing, design, advertising and branding as well.
Since we strive to have our franchises become a one-stop solution to fulfill the needs of their clients, we do not restrict the types of design, print, and marketing services that our franchise owners can provide. Our research and development team continues to find new products and services to help owners expand their reach even further.
Is Minuteman Press a family oriented business?
Minuteman Press was started by Roy Titus and his son Bob. Today Bob’s son and daughter are working in the business full time as well as his younger brother Gary. Minuteman Press was built on strong family values and those values have resonated into the entire franchise system. Today more than 125 centers are either being run by second generation or will eventually be run by the second generation and many have third generation working in the business.
Do you offer assistance to military veterans?
We have the utmost respect for the men and women of the U.S. Armed Forces and in order to show our appreciation for the sacrifices that they have made we offer special financing options for Veterans. For new franchise locations, we offer a $10,000 Veterans discount off of the licensing fee of a new location. We have found that Veterans who become franchise owners with us are very effective at following the Minuteman Press system, which helps them succeed in business.
Does Minuteman Press provide an exit strategy?
People come into the Minuteman Press franchise system with many different goals. Some say that they want to build a business over a five to ten year period then sell it. Some say they want a business that they can pass down to their children. Whatever your goals are we are there to help you achieve them. When it is time to sell the business we will help take care of the advertising and prescreening of potential buyers.
How much does a Minuteman Press franchise cost?
If you were to lease your equipment the total investment will range from $108,748 to $166,498. There are third party financing options available to qualified buyers. The initial investment with financing options generally ranges from $30,000-$50,000. You are not required to use our financing.
What financing options does Minuteman Press offer?
There are several financing options available both with us as well as third-party options.
What does the investment include?
Total investment includes virtually everything you need to start your business: area research and site selection for your franchise location; lease negotiations; overseeing and coordination of renovations; standard furniture, fixtures and signage; equipment including digital printing systems; training and onsite setup of your center.
What is the average gross sales of a Minuteman Press center?
According to Item 19 in our FDD, the average gross sales of a franchised Minuteman Press center in the United States for 2017 was $593,674.
How much money can I make as a Minuteman Press franchisee?
Due to our wide variety of products and services, the earning potential of a Minuteman Press location is unlimited. We have a business with a high net to gross ratio, and during the research phase you will be able to meet with existing franchisees to ask them about their business success. The most successful franchise owners are those who follow the Minuteman Press program closest. There is also a lot of hard work involved in owning your own business, that is what helps make achieving your goals so rewarding.
What are the royalties?
We have developed a unique royalty incentive program that owners are eligible to participate in. For eligible owners, royalties are 6% of gross monthly sales and are capped at a reasonable monthly sales level. You do not pay any royalties on sales above that level. Because of our capped royalty structure, we are able to put our owners in a position where they can receive far more in value than they pay in royalties.
Receive more information about: The benefits of owning a Minuteman Press.
Michael & Lindsey Weber
In business since: 2004 • Background: IT & Corporate Buyer
“Anytime you need support or anytime you want help, there is a whole network behind you… When you need them they are right there.”