Your local Minuteman Press franchise offers a wide range of products and services that blends modern, traditional, and unique marketing.
Marketing is a must for any business. For over 40 years, Minuteman Press franchises have earned their reputation as trusted B2B marketing services providers for all kinds of businesses and clients.
What sets Minuteman Press apart is the ability to provide strategic consulting and professional graphic design services. From printing essentials to custom marketing campaigns, Minuteman Press franchises are one-stop solutions for businesses of all sizes and scopes.
DID YOU KNOW? 67% of entrepreneurs expect that graphic design will be “increasingly important” to the development of their businesses over the next five years, according to a recent poll of 1500 small business owners and start-ups.
Everything starts with DESIGN
Professional graphic design makes it possible for brands to articulate the proper visual appeal and messaging before they begin printing and marketing distribution. Consulting with a marketing services provider with a graphic designer on staff helps you bring your ideas to life. Seeing custom designs that are professionally printed will then help you share your visions with your target audiences.
It is important to enhance the first experience people have with your business with a design that captures your authenticity and value. Your local Minuteman Press franchise can help your brand look its best and remain authentic.
It comes to life with PRINT
Print is essential to a truly effective, contemporary integrated marketing effort. You can use direct mail, for instance, with a highly targeted list that can place exceptional, personalized printed marketing pieces in the hands of only the right people, as a result of variable data printing.
DID YOU KNOW? According to the DMA, direct mail has a strong response rate of a 4.4%, compared to just 0.12% for email.
Jim Gouge owns the International Minute Press franchise in Greensboro, North Carolina. As a franchisee that is devoted to designing, printing and promoting for his clients, Jim sees firsthand what high quality printed marketing campaigns can do for businesses. Jim says, “I think that the internet is important but people today have digital fatigue. Printing is trusted and a primary driver of successful marketing and also opens possibilities up for other channels as well.”
Now it’s time to PROMOTE!
With a professional design and high quality printed items ready to be distributed, promoting those items is the next crucial step. Minuteman Press franchises not only design and print for their clients, but they also have the capabilities to deliver these finished products in ways that benefits your business. Whether you want to wow your clients with a direct mail marketing campaign (or the USPS Every Door Direct Mail program), have your newly designed logo and branding imprinted on custom branded apparel and promotional items, or need to produce brochures, business cards, or trade show displays, we have you covered!
Minuteman Press franchise owner Jeff Sirota owns Minuteman Press in Carlsbad, California. He says, “In the print industry there are thousands of items for customers to choose from, not just one. So I have a large palate of products and services that appeal to my clients, or to put it another way, I have many tools in my toolbox that I can sell, fitting all clients’ needs. With promotional pens, T-Shirts, flyers, folders, business cards, and so many other products), I’m confident I have the items to help them promote their businesses.”
At the end of the day, business owners need to market themselves and build authentic relationships with their clients. A stellar design and outstanding printing go a long way in creating strong brand identity and cultivating high brand engagement. After all, in the era of digital fatigue and instant deleting, print remains a lively, viable, refreshing, and revitalized method of marketing that is tried and proven and delivers results.