The United States Postal Service (USPS) has a cost-effective solution for small business owners who are looking to reach potential customers. Every Door Direct Mail (EDDM) is affordable, flexible, and customizable. With EDDM, you can promote your business locally to any neighborhood without the need for addresses, names, or postage permits. Every Door Direct Mail is a great way to boost your business locally and also let your customers know you are there to help or serve them.
Here are 3 reasons to add Every Door Direct Mail to your marketing programs:
1. EDDM is cost-effective. Every Door Direct Mail saves you money in many ways. You don’t have to purchase a permit to take advantage of EDDM services, and you don’t need to buy a mailing list or print names and addresses. In addition, the cost of EDDM per piece is approximately one third of the cost of a first class stamp. EDDM simply saves you time and money while still effectively promoting your business.
2. EDDM is flexible to fit your message. With EDDM, you can choose from a range of sizes that fits your message and branding. According to the USPS, three of the most popular EDDM sizes are postcards (6.5″ x 9″), oversized postcards (8.5″ x 11″), and tri-fold menus (4.25″ x 14″). EDDM can help you promote a variety of offers including special sales, coupons, events, product and service spotlights, and much more. No matter what your message, Every Door Direct Mail gives you the space to tell it and the vehicle to deliver it to your potential clients.
3. EDDM is customizable to meet the needs of virtually any business. No matter what kind of business you are promoting, EDDM is a viable platform. Examples include (but are not limited to) real estate agencies, restaurants and pizzerias, automotive dealers and car washes, camps and learning centers, clothing stores, coffee shops, delis, dry cleaners, law firms, healthcare providers and urgent care centers, construction companies, exterminators, plumbers, travel agencies, and much more.
No matter what you are trying to promote and when you are trying to promote it, Every Door Direct Mail is a great way to boost your business. You can send anywhere from 500 to 5,000 EDDM pieces per day per zip code, which gives you the flexibility to start smaller and then go big when you are ready.