Back to School is here! Is your business ready to capitalize?
Back to School 2017 has arrived and if you haven’t already it’s time to step up your game and give your business a fall marketing boost. The perfect way to do that is to take a closer look at the modern printing industry and see how print can be a major player that delivers your message effectively and gets results.
Here are 3 fall marketing tips to up your game during the upcoming season:
1. Use promotional products such as custom branded apparel to give a little and get back tenfold. Promotional products are the perfect forms of advertising because it allows your business and brand to stay with your target audience and resonate in a way that traditional advertising simply can’t compete with. Items such as well-designed custom branded apparel (outerwear, performance wear, t-shirts, etc.) are very well-received by customers because they are stylish, functional, and useful. Apparel also creates a connection with your audience because they will wear your brand and that alone will add more brand awareness and create discussions around your business when they are asked about what they are wearing.
Promotional products are also known for their versatility because today marketing service providers like your local Minuteman Press printing franchise can produce anything you can put a name, image, or logo on. This includes trendy back to school items like fidget spinners as well as classic favorites such as pens and notepads.
PRO TIP: Send a promotional backpack filled with back to school essentials to potential and/or existing customers. Leave a nicely printed note that introduces your brand and encourages the recipients to use it or pay it forward and pass along to someone in need. That’s a great way to give back and build goodwill with your clients and your community.
2. Customers are looking to spend, so give them a reason with direct mail. According to the National Retail Federation, Back to School and Back to College spending is projected to be $83.6 billion in 2017, up more than 10 percent from last year’s number of $75.8 billion. That is a lot of money to be spread around, and an effective direct mail campaign is the perfect way to cut through the clutter of email and remind customers of your products and services.
Direct mail generates a higher response rate than email marketing and can also be used to drive online engagement and purchasing as well. This cross media marketing strategy is a perfect way to attract back to school consumers who are looking to stock up for the new school year.
PRO TIP: A strong direct mail piece has stellar design consistent with your brand, a strong call to action, is relevant to the consumer, and encourages engagement.
3. Prepare your customers for Back to School but also give them a reason to stick with you during the holidays. Back to School is not only the official kickoff to the school year, but the beginning of the final stretch of the calendar year. The next few months are filled with big holidays and include some of the biggest shopping days of the year (think Black Friday and Cyber Monday, among others). While you want to keep your marketing focused on Back to School for the most part, it’s also a good idea to use Back to School as a touchpoint for the coming months. Set up a Back to School customer loyalty program, or remind your customers that you already have one in place. Encourage signups to email lists and engagement on social media, and make sure your brand is consistent across all marketing channels and touchpoints.
PRO TIP: Make sure you deliver on your promises once you do get action from your customers. Marketing might get them in the door, but your ability to produce high quality products and provide personalized customer service is what will ultimately keep them aligned with your brand. If you can offer a positive overall experience on top of meeting customer needs, you will be able to build on that goodwill throughout the holiday season.
For more information on Minuteman Press graphic design, marketing, printing, and promotional products and services, visit www.minutemanpress.com
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