Firefighters in Bellevue become Mo Bros

November 7, 2012 by  

Firefighters from the fire department of Bellevue Washington have signed up to cultivate spectacular mustaches for the second year running, all for a very worthwhile cause.

‘Movember’ is an annual event which takes place during the month of November. Over 854,000 men from all over the world took part in Movember in 2011, growing mustaches in return for sponsorship and donations given to support the fundraising event. More than $126m was raised in 2011 as a result.

Movember is a popular charity event around the world, which aims to raise awareness of men’s health issues and funding for research, including for prostate cancer. The Bellevue firefighters have their own page on the Movember website which shows progress made on the mustaches and fundraising totals so far. Local poster printing services are generally boosted by the promotion of the event all over the world. The Movember website states that thousands of males every year, worldwide, pledge their support for the worthy cause, growing a ‘tache and collecting sponsorships and donations.

To take part in the event, the Bellevue firefighters had to register on the Movember website and start out on November 1 clean shaven. The whole month of November is dedicated to grooming and cultivating the best mustache. These men are nicknamed ‘Mo Bros’, while ‘Mo Sistas’ support the fundraising effort. US funds raised are donated to Movember programs, along with the Prostate Cancer Foundation and LIVESTRONG Foundation, which are men’s health partners for Movember.