The Oregonian expands into Beaverton
April 4, 2013 by Mark
Continuing its march into suburban markets, the Oregonian has expanded its newspaper printing services to include Beaverton and the surrounding communities. The free weekly Beaverton Leader will begin delivery in May.
The Oregonian, owned by Advance Publications, became involved in a bit of a media territorial battle last October with its establishment of the Forest Grove Leader. The Portland Tribune, owned by Pamplin Media Group, was already printing the Forest Grove News-Times in the area, and some observers – including editors of the Portland Business Journal – saw this as a direct challenge.
Now its efforts have expanded to Beaverton, where the new Leader will do battle with Pamplin’s Beaverton Valley Times for the loyalty of local readers.
Concerning the Oregonian’s strategy, Publisher Chris anderson described recent moves as an outgrowth of “hyper-local” reporting on the newspaper’s OregonLive website. In an email, Anderson said:
“Over the past couple of years, we have expanded our coverage of Forest Grove and surrounding communities along with other areas in the area through our hyper-local sites.
“Some of this coverage has been appearing in print, but not all of it.”
The function of the new local newspapers, according to Anderson, is to present all of that currently digital coverage in print form.
Although the Oregonian and the Portland Tribune are competitors for every local market and seem evenly matched as far as readership and resources go, there is so far an atmosphere more reminiscent of sports rivalry than civil strife.