The word stationery instantly conjures up images of pens, pencils, and paper but, historically, stationery has meant a wide range of supplies. Papers, writing instruments, notebooks, ink, envelopes, writing pads, are but a few of the many items included under the umbrella word ‘stationery’.
Stationery printing encompasses just as wide an umbrella term. Stationery software packages can be purchased relatively cheaply together with plain or coloured paper on which to print letterheads, business cards and business forms. The quality of the items produced will not be as high quality as that which a professional stationery printer can produce. The stationery need of a business, especially a large national or international business, is extensive whereas an individual, sole trader or small business requirement for stationery will not be as great.
A medium or large business may believe that they can produce all or most of their stationery requirements in-house but, after evaluating the cost effectiveness of maintaining a printing department against the convenience and versatility of a professional stationery printing company, they will probably decide that from a financial point of view out-sourcing their stationery printing requirements is more beneficial.
A professional stationery printing company will have invested in modern state-of-the-art machinery and software in order to produce high quality items for their customers. However, technology and software does not guarantee the production of quality stationery. The competency of the printers and the quality of the raw materials they use together with the friendly service and customer care they provide are just as, if not more, important to the success of their business.
Below is a list of the most common items of stationery that a business needs:
Continuous stationery forms – invoice, delivery, packing slips, etc.
However, for advertising purposes a business may also require the following:
Although not an exhaustive list of the stationery requirements that a business needs, the above indicates the most basic items of stationery.
Any business that out-sources all of its printing requirements need to know that the company they use are honest and trustworthy and that they are experienced and have the knowledge and machinery to produce items of the highest quality and to a deadline.
An individual, sole trader, or small business may be happy to use the services of a local copy shop that can produced items in small or medium quantities but do not have the knowledge, experience, or machinery to produce items of the highest quality in large volumes.
When looking for stationery printing it is not just the high quality items they can produce at the best possible price but the customer care service they provide which is just, if not more, important. If an individual or business receives poor service, they are not likely to come back with repeat orders but a business that provides excellent customer care will see repeat orders even if their prices are moderately more expensive than their competitors are.