Houston International Festival around the corner
March 29, 2014 by Sarah
The annual Houston International Festival is expected to attract over 100,000 attendees this year from across the globe, and generate over $10m in publicity and advertising when it begins in a month’s time.
The festival traditionally highlights a specific region and, this year, Australia is being featured, including its history, art, and cultural.
Entertainment is a major feature of the festival, offering approximately eight zones with stages in each. Performances will feature music from most genres, including country, jazz, reggae, Americana, and blues.
Appealing to taste temptations of all types, there will be more than 40 restaurants offering the best of cuisine. Vendors showcasing their booths often use banner printing to create the signage to post within their booths or designated areas. The banners can be made in any size, color, and design.
Proceeds from the festival benefit the Houston Festival Foundation education program. The program produces curriculum guides for teachers on the featured country. There will be several areas dedicated to educational exhibits and cultural displays.
A juried art market with more than 400 displays will no doubt be an interesting segment of the festival. Originally the festivals featured local performers and artists; over the decades, however, the festival has evolved to international status, drawing participants from all over the world.
The Houston International Festival will take place April 26 to May 4 in the downtown Houston area. Directions and ticket information can be found via the event website.