Political Candidates Use a More Traditional Campaign Route

May 3, 2012 by  

Political pundits are predicting that more traditional campaign methods will be more important than social media when it comes to winning the imminent state primaries.

Brandon Rottinghaus, an associate professor of science at the University of Houston says:

“The best way is getting information to [voters] in person, going into neighborhoods, putting up yard signs and putting hangers on doors to suggest the campaign is active.”

Rottinghaus also believes that the “wizardry” of social media hasn’t changed the way a campaign works quite yet.

As both elections loom closer, experts say that handing out printed flyers or lawn signs to supporters is extremely important. In fact, each lawn sign can potentially pull in six voters. This is because friends and family who see printed materials hanging in their loved ones homes or posted on their lawn can motivate them to consider the candidate in question.

While social media can be a great way to open a dialogue with voters, traditional print materials can also do the trick. Handing out printed postcards or brochures can be a great opportunity to converse with potential supporters and answer their questions about a candidate’s policies and beliefs. Printed campaign materials also travel well, and can provide the opportunity for word-of-mouth expansion of your message.

Even in the technological age of Twitter and Facebook, political candidates in Fort Worth, Texas are utilizing print companies to create posters, lawn signs, bumper stickers, postcards, flyers, and other print materials to spread the word about their campaign. With city and school elections happening on May 12 and statewide primaries occurring on May 29, it looks as if electection hopefuls will have to rely on more traditional, grassroots efforts to keep their names fresh in voters’ minds.

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