US First Lady plans Olympic style activities for kids
May 17, 2012 by Mark
Addressing the 2012 Team USA at the Hilton Anatole in Dallas, Texas, Michelle Obama announced her plans to get children involved in athletic-style activities.
The First Lady recently launched her “Let’s Move!” initiative to tackle the rising crisis of child obesity in the US. As part of that initiative, the president’s wife intends to encourage over 1.7 million kids to get involved in Olympic-style activities.
The US delegation will be led by Michelle Obama at the London Olympics. Tackling obesity in children has been a priority for Mrs Obama over the last couple of years. She announced plans for the campaign last Monday, joined by over 24 Paralympians and Olympians at the Dallas venue. Her plan is being supported by the US Olympic Committee, the US Paralympics, the Partnership for a Healthier America, and other governing bodies.
Free memberships and clinics will be provided by USA Cycling. More than 620,000 kids will be introduced to tennis by the US Tennis Association and 530,000 people will take part in the “Make a Splash” program from USA Swimming. The initiatives will be popular throughout the US but local poster printing and banner printing services will still be required to ensure all children are made aware of the activities.
According to Mrs Obama, her campaign is to encourage kids to eat healthier food and take part in increased activity. She believes that once a child wants to play a new sport, coaches can then act as mentors for the children.