Austin resident uses bald head as promotional tool
December 9, 2012 by Mark
One man in Austin, Texas has launched a business which is highly unusual but also raises money for charity. Brandon Chicotsky decided to use his head in more ways than one, when he launched his company to sell advertising space, actually on his bald head. Chicotsky is naturally bald, losing his hair at a young age but soon realized that people took notice of his baldness and got used to attracting attention.
BaldLogo.com was launched recently, offering a day’s advertising for $320. Chicotsky and the team at BaldLogo.com will parade the streets in Austin for six hours, with a company logo or advertisement on their head. According to Chicotsky, Austin holds a variety of large events which attract large crowds. Some of the events include the Formula One US Grand Prix, South by Southwest, and the Austin City Limits Musix Festival. Chicotsky admits that he does not mind people staring at him all day, as the ads are eye catching. He describes the business venture as an “original unique idea.”
Although Chicotsky lost his hair naturally, the company donates almost half its profits to the National Alopecia Areata Foundation, which offers help and support to the more than five million people in the U.S. who have the disease. The organization was founded in 1981 and is based in San Rafael, California. Although the bald billboard sounds effective, most companies will turn to local printers for large orders of poster printing or other promotional materials, both to keep costs low and cover a much wider demographic.