South Charleston businesses reach out
February 12, 2013 by James
It might seem counter-intuitive for a business to give away some of its profits, but several South Charleston restaurants say that doing so makes them stronger.
A few restaurants in South Charleston, including the Bridge Road Bistro and the International House of Pancakes (IHOP), hold fundraisers in February. The IHOP fundraiser took place on February 5 as the national chain held its annual ‘Pancake Day’ each year. On ‘Pancake Day’, customers are invited to eat as many pancakes as they want free of charge. The restaurant sets out a donation box to raise money for the Children’s Miracle Network.
Last year, the South Charleston IHOP and five others around the state of West Virginia raised $24,000 for the charity. The goal this year was to raise $30,000. Tony Harvey, who is the general manager at the IHOP in South Charleston, stated that Pancake Day draws positive attention to the restaurant. IHOP could also draw more attention by making use of South Charleston postcard printing to spread the word.
Bridge Road Bistro plans to hold a fundraiser on February 17, to raise money for the United Way of Central West Virginia. According to general manager Sandy Call, the yearly fundraiser unites the staff and makes customers feel happier about eating at the restaurant. Call has decided to continue to donate to charities as a way to honor the Bistro’s original owner, Robert Wong, who established a tradition of giving at the restaurant before he passed away last year.
This year’s fundraiser will be a $55 prix-fixe menu. $25 of each meal purchased will be donated to the United Way.