Belk reopens store in Pineville
October 21, 2012 by James
Last week, the Belk Company held grand reopening ceremonies for the 19 stores it owns across the country, including the one in Pineville, North Carolina at the Carolina Place Mall. The company is likely to have used poster printing and flyer printing to make patrons in the local community aware of the store re-opening, so as to bring in as many people as possible.
According to Jessica Graham, a representative from Belk, the company was able to successfully make it through the recession and even came out stronger than in previous years. This enabled it to re-invest in itself at a cost of $600m, which will be spent over the next several years. Also, as part of this re-investment, the company rebranded itself and spent $250 million of that money towards the remodeling of its stores as part of the process.
At the store in Pineville, new floors were fitted, the latest in display fixtures were installed, and more merchandise was added to the shelves. In addition, 20 new jobs were created, on top of the jobs that will be added as part of the hiring for the holidays that will start in the near future. A total of $5.5m was spent in the remodeling of the store in Pineville.
To attract people to attend the grand opening ceremonies and the store opening at 9:30, gift cards valued between $5 and $500 were given away to the first 750 customers who came into the store.