Renovated Krispy Kreme opens in Matthews

July 27, 2013 by  

On a recent Friday at midnight, the Krispy Kreme doughnut shop reopened its doors in Matthews following almost five months of renovations. No doubt flyer printing and poster printing were used to announce the grand opening, as hundreds of people lined up at the door waiting for the traditional hot glazed doughnuts.

This Krispy Kreme shop is the 25th shop in North Carolina and one among seven in the area surrounding Charlotte. The store originally opened in 1994 and the renovations were done to create a drive-thru and to undertake new designs. It is believed these moves come in response to competition, over the past few years, from Dunkin’ Donuts based in Massachusetts.

According to Jim Morgan, who is the CEO of Krispy Kreme, the company is looking to expand in the Charlotte area, particularly as the firm has expressed a commitment to North Carolina. Morgan has found that many people identify with the Krispy Kreme brand and are loyal to its products.

Conrad Lyons, restaurant industry analysts at B. Riley, an investment bank in Los Angeles, agrees with this comment to the extent that much of the success of Krispy Kreme is owed to regional elements. Customers in the southeast tend to gravitate towards the unique style of hot glazed doughnuts.

For Matthews resident Theresea Bryan Bellavia, Krispy Kreme doughnuts are sweet and always fresh, and seem to just melt in the mouth. They are a firm favorite of hers from her childhood.

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