Dealership renovations boost Charlotte economy
November 19, 2011 by James
The North Carolina Construction News recently reported that renovations and upgrades of car dealerships as well as the construction of new dealerships in the Charlotte and Matthews North Carolina area are helping to strengthen the local economy as well as the commercial construction industry. Dealerships are not only upgrading their facades but improving the quality of their customer areas by providing such conveniences as Internet access and coffee bars. One dealer in the area plans to build an auto mall that will have larger showrooms as well as more customer services.
Over 5,500 commercial building permits were issued in 2010 with most of them being renovations rather than new construction. Yet, the auto industry has always played a key role in Charlotte’s economy and any kind of construction in this area serves to fuel the economy. The most visible sign of this growth is along the “auto row” than runs on Independence Boulevard from the center of Charlotte to Matthews.
These renovations can run from $2 million to $15 million, according to AP Auto writer, Tom Krisher. Dealers seem to be concentrating more on the customer experience with providing leather chairs, hair salons and food bars to enhance the buying experience for customers and clients. Dealers are also spending more money on catalog printing, so the influx of customers can be better informed about the range and availability of vehicles in the dealership.
This boost in renovation and construction is also having a positive effect on the consumption of other goods and services in the local area. Businesses can expand and use flyers and printed material to inform customers of new products and services in order to attract a larger clientele.