Best dining in western North Carolina
November 15, 2012 by Sarah
Author John E. Batchelor was at the Gaston County Public Library on Garrison Boulevard on November 8, signing copies of his first book entitled ‘Chefs of the Mountains: Restaurants and Recipes of Western North Carolina’. The book outlines 40 of the top restaurants found in the author’s travels through the western hills of the state.
Batchelor is well-versed in North Carolina’s cuisine, as he does restaurant reviews for the Winston-Salem Journal and the Greensboro News and Record. He has also been a guest judge for a number of cooking contests in and around Gastonia. However, he ran into some problems while gathering information for the recipe portion of the book. Many of the chefs he interviewed do not use recipes at all.
The creative genius of many chefs in his book arose out of what type of food was available at the market on any given day. Since no recipes were used, Batchelor was invited into the kitchens to speak with the chefs as they prepared the dish. From these conversations and his own observations, he was able to write down the recipes contained in his book.
Some of the interesting dishes that he features in the book include grilled bison, fried green tomatoes, cornmeal crusted trout, and chocolate steak.
Advertising for this kind of book signing event can be accomplished through a variety of methods, including websites, poster printing, and flyers. Many authors and publishers work with a printing company to design and create colorful posters to boost attendance at this kind of event.