One door closes and another one opens at Perimeter Mall
January 23, 2012 by James
In the Spring of 2012 Bloomingdale’s at Perimeter Mall will close. The move comes eight years after the store first entered the Atlanta market along with Bloomingdale’s at Lenox Square, which will continue to operate. According to Macy’s Incorporated, the store’s parent company, the decision to close the retailer is in accordance with company policy regarding underperforming stores. All merchandise will be sold at clearance level prices in the weeks leading up to the official closing. Macy’s shuddering of Bloomingdale’s at Perimeter Mall affects 128 employees, although Macy’s claims that personnel may be transferred to other locations where possible.
Fortunately for shoppers and job seekers, Von Maur will occupy the space after Bloomingdale’s vacates the premises. Officials from the retailer based in Davenport, Iowa cited their satisfaction with the performance of their first as motivation for leasing the 23,400 square foot location. Von Maur opened its first store on November 5th, 2011 at North Point Mall in Alpharetta, Georgia.
Von Maur’s ambitious foray into Georgia is also good news for General Growth Properties Incorporated, the real estate company that owns Perimeter Mall. Tenants pay roughly $550 per square foot. Von Maur will join Dillard’s and Nordstrom as the largest retailers occupying the property. Anchor stores like Bloomingdale’s, Von Maur, Dillard’s and Nordstrom are integral to the financial success of a mall because they attract a large share of consumers who subsequently shop at smaller retailers within the shopping center.
Printers in cities located near the mall, like Snellville, have the opportunity to help Von Maur’s newest store succeed through catalog printing that will familiarize customers with the merchandise and designer brands offered by the retailer.