Asurion assures more jobs for Metro Atlanta

February 15, 2012 by  

The pro-business policies enacted by state and local officials resulted in another company choosing the state as a site for business operations. This time, the company is Asurion Insurance Services. Primarily an insurer for cellular phones and other electronic devices, the Nashville-based company will use the talent pool from the state to make a foray into software development.

Asurion has signed a lease with the Piedmont Center and will begin operating out of the office in May or June. An estimated 100 jobs are expected initially, with the possibility of Asurion’s Atlanta office hiring over 250 people in the future. Employee salaries are predicted to be about $90,000 a year.

Georgia’s favorable business climate and proximity to Nashville made the state the ideal choice according to an Asurion spokeswoman. Invest Atlanta, formerly known as the Atlanta Development Authority, played an integral role as well by offering the company incentives for locating its software development operations in the state. The government sanctioned organization is charged with creating jobs and promoting entrepreneurship through grants, loan and tax breaks. Invest Atlanta’s board approved a $500,000 grant for Asurion and the state also has economic incentives that Asurion can take advantage of.

Such policies made the Metro Atlanta area a bastion of technology in the Southeast, especially in the economic sectors of wireless communication and financial transactions.

A new company entering the market also means brochure printers in Metro areas like Newnan have the opportunity to help market and promote the products and services offered by the business.