Full steam ahead for Southern Museum’s newest marketing company
January 12, 2012 by Mark
The Southern Museum of Civil War and Locomotive History will be promoted by a new marketing firm. Dr. Richard Banz, Museum Director, confirmed that Weber Shandwick Atlanta secured the appointment over a competitive field that included seven other firms offering their services. Weber Shandwick Atlanta’s appointment required the consent of an internal selection committee and the Kennesaw City Council.
Dr. Banz cited Weber Shandwick Atlanta’s experience and resources when discussing the reasons for the marketing firm’s choosing. The company is a subsidiary of the Interpublic Group of Companies, one of the largest marketing and advertising firms in the world. Additional clients in Weber Shandwick Atlanta’s portfolio include the Georgia Aquarium, the National Center for Human Rights and the U.S. Army. Speciality services like product launches, consumer awareness campaigns and branding changes make Weber Shandwick Atlanta a good fit for the museum.
Founded in 1998, the Southern Museum of Civil War and Locomotive History is a 50,000 square foot facility primarily focused on the impact railroads had on the Civil War. The Museum contains three permanent exhibits: The Great Locomotive Chase; Railroads: Lifelines of the Civil War and Glover Machine Works: Casting a New South. The Great Locomotive Chase depicts how Union spies stole the Confederate train known as the General; the train itself is on display as well. Lifelines of the Civil War show how important trains were in transporting troops, supplies and nourishment. Glover Machine Works features a fully operational locomotive assembly line from the Civil War era in addition to two Glover steam locomotives.
In 2001, Smithsonian Affiliations Program granted membership to the museum. Dr. Banz hopes that the collections on display, the Smithsonian relationship and Weber Shandwick Atlanta can transform the museum from a Georgia point of interest to a regional or national attraction. Print companies in Kennesaw may benefit from the new marketing relationship due to the museum making changes to its image and brand.