‘The Bear’ ponders move to the Square

September 13, 2016 by  

‘The Bear’, a country music station found at 92.5 FM, is considering a move to Fayetteville from Senoia.

Fayetteville has agreed to use $40,000 on promotions and advertising during the next four years if the station will move. The suggestion is for it to relocate in a vacant building in the Old Courthouse Square, which sits next door to Town Square Jewelers.

Legacy Media, LLC owns The Bear, and plans to rent the building. Representatives of the station say that from 6:00 am until 10:00 pm, on-air talent will broadcast in a studio that people can see from the sidewalk.

For its part, the city is enthusiastic about the arrangement. Brian Wismer, Fayetteville’s economic development director, said the move will bring another downtown attraction to the city, plus the station has promised to conduct plenty of on-air promotion and advertising.

The agreement requires Fayetteville to pay $10,000 to The Bear each September through 2019. In return for the payment, the station will provide over $20,000 worth of commercials each year, as well as studio IDS, on-air interviews, and IDs at the beginning of each hour. These measures are worth over $200,000 per year.

The agreement was approved unanimously by the city council. It will be renewed automatically for the next three years.

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