Race for the Cure a massive Miami success
October 26, 2012 by Mark
The Susan G. Komen Race for the Cure was a rousing success in Miami on October 20, raising awareness of breast cancer and over $1m in donations. The crowd of 21,000 participants almost reached the record set previously of 23,000 and the amount of donation money raised was more than impressive.
The 5k race began at Bayfront Park with participants gathered on stage to sing ‘I’m A Survivor’. Onlookers included patients who are currently fighting breast cancer, while others were there to remember loved ones who have passed on as a result of the disease. Observers noted that it was a very emotional send-off – a mix of hope for people fighting breast cancer and sorrow for those who did not make it.
Printing companies in Miami have been in the midst of the campaign to raise awareness of breast cancer, working with groups such as the Miami Herald who printed all of its pages in pink for the event. Other marketing initiatives included painting the streets of Miami in pink and white, as well as lighting up the Freedom Tower in pink. Participants in the race were wearing pink wigs, pink jewelry, pink sunglasses, and pink tattoos.
The first Race for the Cure in Miami was 17 years ago and involved 1,000 participants. Over the years, awareness has grown and has become a city-wide event. Business owners have responded by including the pink banner in advertising materials such as flyer printing. Other opportunities include using a pink theme in poster printing and brochures.