Governor seeks Visit Florida increase
January 20, 2014 by Lisa
Miami residents whose fortunes are tied to tourism will be happy to know that Gov. Rick Scott is taking steps to make 2014 even better. Earlier this month, it was reported that the Governor is asking the legislature for $100m in an attempt to entice 100 million visitors to the Sunshine State this year.
For the 2013-14 budget, the governor requested $75m and was given $65m for the state’s tourism-promotion, Visit Florida. The additional money for the 2014-15 promotion would increase marketing in countries like the United Kingdom, for which Florida is already a popular destination. There are also plans to expand seasonal advertising in specific cities to a national campaign year-round.
Will Seccombe, President and CEO of Visit Florida, explained the governor’s request this way.
“We’re on pace for a third consecutive record year of tourism. If you’re on that kind of a pace, there are two things you can do: You can sit back and enjoy the ride or you can double down and redouble your efforts to build on that momentum. ”
According to the Gov. Scott, the state can increase its tourism significantly by not relying solely on tempting people to flee cold weather. The state has so many attractions that can be enjoyed year round, both man-made and natural, that it’s just a question of placing the information where potential tourists can find it. Local Chambers of Congress, and members of hospitality and tourism sectors across the country, rely on brochure and postcard printing services to attract visitors to their respective locations.