Bourbon Street barbeque coming to Hollywood
August 3, 2013 by Sarah
Within the month, Hollywood will be home to a new branch of VooDoo BBQ & Grill, a chain based in Louisiana that serves New Orleans-style barbeque, burgers, gumbo, and salads.
The company is most likely using banner printing to let the town know of the new restaurant, which will be located in the Hollywood Hills Plaza along the busy Hollywood Boulevard.
According to Fred Burgess, a partner in BBQ Boyz, the firm that owns the exclusive rights to develop VooDoo restaurants in Florida, the feeling in the restaurant is very much like Bourbon Street, with food reminiscent of New Orleans. The chefs are known for putting a different twist on the barbeque experience.
The company plans to open a restaurant in Fort Lauderdale this fall and at least 26 branches throughout Florida in the next five years. The company made its debut in Florida in Pembroke Pines in January and opened another outpost in Miami-Dade in May.
Darren Tristano, executive vice president of Techomic, a food industry research and consulting firm based in Chicago, explained that the market segment for barbeque foods in growing, particularly in the area known as ‘fast casual’.
Fast casual restaurants typically require customers to place and pick up their orders at a counter, like at McDonalds and Burger King, but have higher quality food and a better atmosphere for dining.
In addition, barbeque restaurants have fewer sales per square foot but tend to do a great deal of off-premise services, such as catering and take-out meals, which make up for the sales.