Fort Lauderdale charity walk a success
November 25, 2012 by Sarah
During the Light the Night Broward Walk held recently, around 4,000 residents of Fort Lauderdale Florida got together to raise money in order to find a blood cancer cure. According to the community outreach manager for the Southern Florida Chapter of the Leukemia and Lymphoma Society, Vanessa Vicente, $600,000 was raised by the walkers, all holding illuminated balloons to represent loved ones who have passed away from cancer, people who have survived, and supporters of the charity.
Research is funded by 78% of monies raised, while the rest is used for patients’ services. One volunteer taking part in the walk was Marty Rubin, who joined the organization six years previously when he participated in the walk. He has since become the coordinator of volunteers for the Southern Florida Chapter and has raised around $100,000 during that time. According to Rubin, the walk represents hope for the members who all enjoy the night. White, red, and gold balloons can be seen, representing people affected by cancer. Vicente points out that blood cancer patients receive a variety of services from the organization, all free of charge. Financial assistance may also be provided. In addition to the provision of free services, patients are also encouraged to look at their options and obtain second opinions if necessary.
The Light the Night Walk was probably promoted by local banner printing services to provide details of sponsors. These included Citrix, which gave sponsorship of $25,000. There are over 3,000 members of the Southern Florida Chapter all taking part in regular campaigns.