Bethlehem businesses a shoe-in for supporting local police force
September 4, 2013 by Mark
To show their support of the mounted police unit, store owners in the downtown area of Bethlehem started selling paper horseshoes for $1 each at the end of last month. The proceeds from the sale of the horseshoes will go to installing a security system at the stable to house the three horses working with the police.
The fundraiser was organized by Allentown Beverage, which is also sponsoring a visit to the city from the famed Budweiser Clydesdale horses and planned the fundraiser as a run-up to the visit. A total of 30 companies in the downtown area of the city are selling the money-raising horseshoes.
Businesses involved in the fundraiser can use local printing services both to produce the horseshoes and to create flyers to advertise. The material produced can explain the reason behind the fundraiser and the connection to the Budweiser horses’ visit.
So far, the fundraiser has been a success, at least at some businesses. Girlfriends Boutique has already raised $1,000 for the mounted police. Karan Merkel, the owner of the boutique, expressed excitement at reaching her goal so soon. She stated that she is now aiming to raise at least $1,500 for the horses and the continuation of mounted officers on the downtown streets.
To encourage people to participate in the fundraiser, the organizers have thrown in a prize. The Clydesdale horses will visit the winner’s home and give him or her a ride up and down the street.