Newsday’s Holiday Lights Festival continues through December 30
December 27, 2012 by James
The Newsday Holiday Lights Festival offers an answer to parents looking for ways to keep the kids entertained now that December 25 has passed. Located at the company’s facility on Pinelawn Road in Melville, the event offers carnival games, shops, ice skating, refreshments, and crafts amidst more than 100 lighted displays.
The Holiday Lights festival opened on December 1, and has run Friday through Sunday each weekend from 6:00 pm to 10:00 pm, with additional afternoon ice skating on Saturdays and Sundays from noon to 1:30 pm and 2:30 pm to 4:00 pm. That schedule will continue through December 30, but will be supplemented today, December 27, with three ice skating sessions in the afternoon (at the same times as on weekends) and the evening from 6:30 pm to 8:00 pm.
Ticket prices range from $5 – $8 for children and adults, depending upon the events included. Where admission covers ice skating, skate rental is rolled into the price. $1 of each ticket will support Newsday Charities’ Help-A-Family effort, which works with local families and at-risk youth.
Corporate sponsorships from within Melville and other Long Island communities help to present the festival. From voluntary labor setting up the grounds, to cash donations covering costs for materials and contracted labor, to in-kind donations like poster and banner printing, events like the Holiday Lights Festival require underwriting to keep ticket prices accessible. Sponsors reap generalized marketing benefits, and sponsors often have the right to use the event name or logo in their own advertising.