NYC warms up for Music Marathon
October 16, 2012 by James
Starting today, October 16, New York City will play host to an army of indie rock bands for five days’ worth of music during the CMJ Music Marathon. The festival will feature over 1,300 acts in 80 venues in Manhattan and Brooklyn, running until Saturday, October 20.
The majority of the acts are up-and-coming or unknown, but CMJ is known for having acts that make it big later. U2, Lady Gaga, and R.E.M., for instance, all performed at the festival before they were household names. This year’s big acts are hip-hop artist Talib Kweli, a singer-songwriter from New Zealand named Kimbra, and New York City rock veterans The Walkmen.
Many venues are signed up to participate in this event, and some of New York’s most famous clubs will be showcasing these acts. Among them are the Knitting Factory, Webster Hall, Irving Plaza, the Bowery Ballroom, Terminal 5, and the Brooklyn Bowl.
The festival is in its 32nd year and has drawn upwards of 120,000 fans in the past. There is little doubt that each of these venues will want to draw in even more attendees. They may turn to printing companies to create flyers and other promotional materials to remind people that the festival is going on and to reach out to newer crowds. Other borough areas, like Long Island City or parts of the Bronx or Staten Island may not be hosting bands, but organizers will want attendees from those areas to make the trek into Manhattan and Brooklyn.