Local businesses advertise by offering a discount
March 19, 2012 by Sarah
With spring in the air and people feeling more active again, at least one Levittown business and another non-profit in the museum are doing their part to gain exposure and draw residents by offering discounts.
Case in point, the Levittown Museum is offering free tours for anyone who’s interested in coming. Boasting an interesting variety of displays that include memorabilia from World War II, replications of authentic Levitt antiques with household items and an old-style living room and kitchen, it doesn’t end there for the museum. Among other things, those who are of a mature age might be able to recognize some of the 40s and 50s clothes and toys during the “Walk Down Memory Lane” exhibit. With the tour also including a tribute to those who built Levittown all those years ago, residents can go for free.
While this is to be somewhat expected in situations where the goal isn’t necessarily to turn a profit, it’s interesting to note that the Miller’s Ale House has adopted a similar strategy by offering its appetizers at half price. Although this might not seem like the most profitable of approaches, this restaurant gets around these complications by only making these savings available after 10 pm every day except for Fridays and Saturdays. On the whole, it’s a no-lose situation for the companies that choose to employ it.
Businesses that are looking to acquire some name recognition by making use of this approach are always going to be just a flyer printing campaign away.