1950s themed restaurant plans expansion in NJ
March 31, 2012 by James
5 & Diner is an authentic 1950s style restaurant. The brand is planning on building at least 30 more restaurants in New Jersey within the next five years. Executives believe that the restaurants will be successful in NJ as residents have an affinity for classic American diners.
Currently, 5 & Diner are seeking franchisees for several areas. Some of these are Brunswick, Somerville and Northern New Jersey. As this may some time, residents should expect at least six months to pass before they start seeing any diners in NJ.
It is important to note that 5 & Diner is not just another restaurant chain. The company has received a good amount of praise as it is committed to the diner experience. There is no alcohol being served in any of the restaurants which makes it ideal for families. The store is also has chrome lights, open seating plans, juke boxes, sock hops and car shows. This keeps the spirit of the 1950s alive.
Like with any new business, 5 and Diner will need to advertise their new branches when they open. One of the most affordable ways to do this is to use flyer printing. These flyers could state any opening sales or specials that are on. As the diner is 1950s themed, managers could employ staff in 50s clothing to hand out the flyers to passing residents. This will ensure that the store makes a memorable first impression on people who are passing by.