Atlantic City Spends Millions In An Effort To Draw In Tourists
April 30, 2012 by Mark
Atlantic City has recently unveiled a new marketing campaign. This campaign is aimed at attracting non-gamblers to the city. It will cost approximately $20 million dollars.
The campaign was designed because the city has been experiencing a steady decline in visitors. Some commentators believe that this decline is due to surrounding states relaxing their gambling laws. The ads have been appearing in print, radio and television.
The advertisements currently being displayed have the slogan “Do Anything. Do Everything,”. It is being funded by the Atlantic City Alliance. The organization has an annual budget of $30 million dollars over the next five years.
Officials hope that the campaign will draw in visitors from both overseas and national tourists. They also expect an increase in visitors from nearby towns such as Northvale. Organizers of the campaign are trying to bring in tourists who will stay in the city for longer than 24 hours.
Businesses in this area may want to consider increasing their marketing budget. As the city is gaining more attention in the media, there is bound to be an influx of visitors. Businesses like restaurants and bars can make the most of this by advertising their products and/or services to tourists. This may help their business stand out from the crowd. Those who are concerned about the cost of this should be aware that printing services are relatively inexpensive. Sometimes all it takes is flyer printing and distribution to increase the profits of a business.