New Jersey malls surviving the weak economy
May 25, 2012 by Sarah
In the past two years, America has experienced an economic downturn which has resulted in a large number of foreclosures and lay-offs. However, there are signs that malls in New Jersey have held their own in poor economic conditions.
Recent studies have revealed that NJ retail malls have boosted their sales by $2 billion dollars from 2007 to 2011. Many experts attribute this to details such as lobby-like comforts, good lighting, and food courts. Experts state that small details are what make consumers feel comfortable in a mall setting. If consumers choose to stay in the mall for longer periods of time, they are more likely to make a purchase.
While profits are increasing, they are not increasing at the rate they were in previous years. Stores that want to increase their profits may want to consider launching a marketing campaign. Using printing services to make up flyers and leaflets is a great way to let consumers know about current deals and discounts.
Consumers who have access to promotional material are likely to remember the store which sent them mail when they are shopping. Many smaller retail businesses have found that direct mail campaigns have improved their takings. Businesses who are concerned about the cost of marketing their products or services should be aware that print advertizing is very affordable. In fact, many stores may be able to get a discount if they make a bulk order. Once the flyers are printed, they can be distributed to residents in NJ towns such as Newark.