Advice for Future Entrepreneurs
December 22, 2011 by Mark
A Morristown store owner was recently interviewed by the press. This was done in an effort to shine some light on local New Jersey businesses. The owner of the store had some very valuable advice for small business owners.
She stated that entrepreneurs should get involved with a business concept which they are passionate about. Running a business is hard work. Those who believe in their product will not give up when the going gets tough. She states that those who are prepared to work long hours will be successful.
As the holiday season approaches more and more New Jersey businesses will be trying to draw in shoppers. Local stores are often at a disadvantage as they have to compete with large malls. Most local businesses do not have the means to match the prices set by big chain stores. Due to this it is important that local stores have good marketing campaigns.
One of the best ways to attract customers is to advertise sales and discounts. Small businesses may want to use printing services to do this. Printing out flyers and brochures is a great way to inform locals of any specials that are being offered. Stores should use their advertising to promote features and benefits malls may not have. For example a store that sells niche products may want to state that their products are not available elsewhere. Other stores could advertise their sales, parking and their location. Some stores may even want to boast about their helpful and friendly staff.