Wawa 30-year anniversary celebrated in Manalapan
May 10, 2013 by James
Tuesday, May 7 was the 30th anniversary of the Wawa store located in Manalapan and it was celebrated with a family reunion style celebration at the store. No doubt flyer printing and poster printing were used to make this announcement and attract as many of the store’s customers to the event as possible
At the event, which the store has called its ‘Wawaversary’, free coffee was given out all day as a tribute to the many generations of customers who have done business at the store. The American Red Cross was also recognized with a donation of $109,000 that was raised during March through money collected from customers and associates in stores in all of the six states in which Wawa has locations.
The event was started by a Wawa Through the Ages parade, led by the store’s mascots Wally Goose and Shorti. The parade highlighted key milestones in the history of the store, with associates wearing foam boards with photos of Wawa’s famous milkman, the store’s favorite hoagies, and how the coffee cup has evolved through the years. There was also a special in-store photo booth that displayed pictures of honored customers who had their pictures taken with Wally Goose and Shorti throughout the day.
According to Wawa’s president and CEO, Chris Gheysens, many ‘Wawaversary’ events have been held throughout the years for the 65 stores that form the chain and this event marked the last one of the celebrations. These family reunion-style events have acted as a way for the company to thank its customers for their patronage.