Smashburger a hit with New Jersey Residents
January 28, 2012 by James
When Livingston resident, Scott Gillman heard about a new company called Smashburger, he knew he had to be a part of it. Fast forward to 2012, and Gillman has seven Smashburger stores in New Jersey. The stores are doing so well that he plans on opening 30 more within the state.
The franchise is popular amongst locals as it has great food and excellent service. The signature cooking style of the company requires chefs to take a ball of meat and smash it on the grill. This results in a caramelized crust and a juicy burger. Consumers will be pleased to learn that all the food is made to order. Like with many other chain restaurants, the food served at Smashburger will always be consistent in regards to taste and quality.
Opening 30 new stores is no small feat. The business will need to ensure that New Jersey residents are aware of the new branch locations. Most new businesses do this by launching a marketing campaign. One of the easiest ways to do this is to use printing services to print out vouchers. Many fast food outlets offer two for one deals or discounted food in order to get people in the door. If consumers like the product, they will be back. As Smashburger produces high quality food that tastes good, many people will be willing to try the food there. Generally fast food outlets distribute brochures by sending them to people who live near a branch.