The NJ panel approves a ban on text message advertising

May 13, 2012 by  

On Thursday, May 10th, A New Jersey Assembly committee approved a bill designed to prohibit unsolicited text message advertising, with the sponsor of the bill hopeful it will become law. The next step in the process will see the bill go to the Assembly Consumer Affairs Committee for a vote.

Numerous arguments have been voiced by Assembly members in favor of this bill being approved. One of the main ones is that unsolicited messages can result in the recipient being charged for the text. Another point of view is that spam and text message advertising is an invasion of privacy.

Businesses who want to promote their goods and services need to be aware of the range of advertising methods available to them. Print advertising is an established medium and is likely to be around for many years to come.

Many people look forward to going through the promotional material in their mailbox. This is largely because they can attend to the mail at their own convenience, so sending direct mail campaigns to customers is usually a more accepted way to communicate with customers.

As there are harsh penalties for spam and unsolicited text messages, one of the most affordable solutions out there is hiring a print company to make up brochures, flyers, or posters. This promotional material can be posted to residents of towns like Hamilton. If the flyers offer a useful product or service, consumers are likely to respond to them. Many businesses have boosted their sales by using print campaigns.

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