Cambridge gets wise to ‘Nature’s Fortune’

July 8, 2013 by  

In his latest effort, Mark Tercek, President and CEO of The Nature Conservancy, is illustrating how investing in natural resources can be lucrative for all concerned.

Tomorrow evening, July 9, from 7:00 pm to 9:00 pm, Tercek will hold a book signing and discussion regarding his book, fresh from the printing company, ‘Nature’s Fortune’. The Nature Conservancy and the Harvard Coop are sponsoring this event. Admission is free of charge, and the event takes place at 1400 Mass Ave in Cambridge.

Tercek is of the opinion that maintaining our natural resources provided by nature is not only the ethically right action to take—it is also a wise strategy to adopt. As the consequences of ecological degradation become increasingly critical and apparent, Tercek’s new book presents a directive that introduces a fresh approach to conservation—state-of-the-art, collaborative, economically innovative, and is as pertinent to large cities as it is to hamlets—from pristine backwoods to the shop floor, and from far-flung rural areas to the executive suite.

The Nature Conservancy is an organization that concerns itself with overseeing conservation efforts all over the world, as well as endeavors to preserve the biosphere for the edification of humankind, flora, and fauna. The conservancy focuses on the most pressing ecological issues of the highest degree. Each day, the group seeks to address the issue that more and more natural resources are put in jeopardy, making it crucial to protect fundamental habitations and animal species from permanent extinction.