Local Norwich traders hoping for Small Business Saturday boost
November 21, 2012 by Mark
With Thanksgiving just round the corner, many people in Norwich will be starting to think of the fun and frolics that Black Friday and Cyber Monday have in store. However, local folk are also asked to remember their nearby traders at this time of year.
For the second successive year, many local businesses are taking part in Small Business Saturday. Promoting the event, poster printing will likely already have been done and delivered by Norwich print shops.
A venture created by the Small Business Association in partnership with charge card American Express, it aims to promote local traders. At a time of year when most people focus their efforts at big box stores, it provides an often timely boost to fortunes.
Specifically targeting Holiday shoppers, the event will again take place in the middle of the two ‘big’ shopping days – on November 24.
Over one hundred local Norwich traders are taking part, with many offering deals on the day. Meanwhile, in nearby New London, fair trade store Flavours of Life will be offering a fair trade bar of chocolate to its first 25 customers spending $10 in the store, with shoppers also being entered into a prize draw.
Though spending as much cash as possible is not the aim, it is certainly good to purchase something on the day of course. Organizers of the event even say that by just purchasing one item from a Norwich store you will do a great deal for the health of local businesses.
Companies taking part are urged to take advantage of the day fully, and promote themselves with leaflets and business cards throughout the day.