Centerville welcomes Oberer’s Flowers
March 6, 2013 by Sarah
Oberer’s Flowers will be opening a store in Centerville, Ohio, according to news that broke in late February.
The flower company is a local organization, and has been so successful it plans to open another store in Dayton in April – the second in that city.
Oberer’s general manager, Craig Casey, says the expansion in the region is driven in large part by a huge increase in business. The company made almost 8,000 deliveries the week prior to Valentine’s Day, representing an increase of approximately 20% over last year.
The new store in Centerville, Oberer’s sixth location, is opening in response to the increased demand for its products. Casey notes that the increase is due to the company’s concerted efforts to get its name before the public. In order to gain such recognition, Oberer has used a number of techniques, including regularly giving away free flowers, going door-to-door, approaching other businesses for their patronage, and using social media sites like Facebook.
In addition, Oberer plans to hire between seven and ten people for the Centerville store. Centerville was chosen, at least in part, so that Oberer can meet its commitment to get flowers to customers within an hour of receiving the order.
Ric Moody, who is a Dayton commercial real estate broker and represented the landlord in the lease negotiations, describes Oberer as a top florist.
Oberer could work with experts in flyer printing to create advertisements for a direct mail campaign to bring customers to the new location. They could give away flowers to those who bring the flyer with them to the store.