St. Louis gets three new ALDI supermarkets
April 24, 2013 by Mark
ALDI, the discount grocery chain, plans to open three new locations in St. Louis in 2013, it was reported earlier this month.
ALDI is the brainchild of Karl and Theo Albrecht of Germany, who also own Trader Joe’s. ALDI is short for ‘Albrecht Discount’, and the chain is highly successful world-wide, with over 1,200 stores in the United States alone. ALDI will open a location in Creve Coeur this May, with two more to follow later – one in Des Peres and the other at the corner of Delmar and Kingshighway.
The Creve Coeur location comprises 10,000 square feet, and is scheduled to open May 2. This store, which is located at 11745 Olive Boulevard, marks the 21st ALDI in metro St. Louis and is going into what was previously a Borders bookstore. Specific addresses for the two additional ALDI stores have yet to be publicly confirmed.
ALDI is a deep discounter, and encourages customers to bring their own bags, as it opens smaller stores, sells its own proprietary brands, and utilizes open cartons for display purposes. Rob Jeffries, an ALDI vice president, says that quality as well as low prices keep customers coming back.
ALDI headquarters its U.S. operation in Batavia, Illinois, and enjoyed $9.2bn in sales in the United States in 2011. Overall, the chain accrued more than $42.9bn world-wide in 2011, with U.S. sales accounting for 21.5%.
Local ALDI managers could work with flyer printing experts to create a mailer targeted to the Creve Coeur area, announcing the store opening and any specials to celebrate the event.