Vikings kick to fans for new stadium
November 24, 2012 by Sarah
The Minnesota Vikings need a gain of $500m to build a new stadium in downtown Minneapolis and may punt the bill to their fans.
Those who hold season-tickets recently received surveys by email to float the idea that perhaps fans could pay a fee for a “stadium builders license” to guarantee their own personal spot. The seat license would be paid in a lump sum and would be in addition to the price of their tickets for the regular season. It has been proposed that funds raised by this method would help subsidize the Vikings’ $975m portion of the cost of construction, to the tune of half a billion dollars.
Other financing options used by other teams in the NFL include outright loans, the ever-popular naming rights, corporate sponsorships, and selling suites. Sponsorships in particular can be lucrative for print companies, who can be contracted for banner printing, end zone, and sideline signage.
Fans not in agreement with the idea could prevent the seat license proposal from making a first down in Minneapolis, even though other NFL teams have scored millions with similar ideas in other markets, such as Dallas, both New York NFL franchises, and San Francisco. Teams in these markets have realized millions in fresh revenue.
Minneapolis baseball fans helped build Target Field when the Minnesota Twins asked fans for a lump sum fee for seats. However, they charged just $2,000 a seat. The Vikings proposed fee may be as high as $20,000.