Oak Park gets $3 million HUD grant
December 3, 2011 by Mark
The Department of Housing and Urban Development (HUD) has awarded a Community Challenge Grant Program grant to the city of Oak Park. This grant, which was announced by Senator Dick Durbin, will go towards the West Cook County Transit Oriented Development Strategy which impacts 5 communities. It will also allow Oak Park to “support the acquisition, development, and preservation of affordable housing near transit stops.”
Many communities are very lacking in affordable housing, especially in the downtown core. A lot of those who must resort to living in affordable housing don’t always have access to a vehicle. Making sure that those living accommodations are close to transit stops will allow those people to get to work, to go shopping, and to feel a sense of independence.
Businesses in the downtown core will be among the biggest winners of this strategy. Those who live in affordable housing would rather shop in the neighborhood than have to take a bus or a subway which costs money they could be spending on food or clothing. Local Oak Park businesses would be wise to market directly to these people. Arranging for flyer printing would be an economical first step, flyers advertising the business and ideally offering a discount if they bring in the flyer can then be mailed to each home. Direct mail marketing has been proven to be one of the most reliable forms of advertising and is a good way to grow a customer base.