Shopping festival will highlight the Magnificent Mile

August 21, 2013 by  

The Magnificent Mile Shopping Festival is taking place during the last week in August.

The festival will feature a variety of events meant to showcase the stores and restaurants of Chicago. The first event on August 22 will be an outdoor fashion show at Pioneer Court on North Michigan Avenue. It will feature a celebrity DJ and a variety of fall fashions. The weekend of August 24 and 25 will bring the Pamper your Pooch event. It will feature many pet friendly activities, including a canine river cruise, a brunch at the Argent Restaurant, and a free photo session.

A Magnificent Taste will take place under a tent at Pioneer Court. It will feature chefs from some of Chicago’s best restaurants. Celebrity chefs Art Smith and Rick Bayless will be making appearances. Proceeds from this event will go to Common Threads.

Other events taking place include a Roof Runway at the Wit Hotel on August 29 and a Labor Day concert at the John Hancock Center Plaza, starring Coco Jones.

This event will likely be widely advertised in the Chicago area. No doubt local printing companies will be asked to provide products such as flyers to help spread the word.

The Magnificent Mile Shopping Festival will take place from August 22 to September 2. Admission is free. A Magnificent Taste will take place on August 27 from 5:30pm – 9:30pm. Tickets are $125 or $200 for VIP; VIP tickets include a cocktail reception, a cookbook signing by Art Smith, and a gift bag. To learn more about the festival, visit the official Miracle Mile website.