Greeting cards target unemployed

December 1, 2011 by  

Printing services are now churning out layoff cards to offer support following a job loss, thanks to a novel idea by Hallmark. The condolence card is available in the greeting card aisle in Chicago area stores and elsewhere around the U.S.

Sympathy cards are not new to the greeting card industry, but the reasons for offering words of comfort have grown to include financial as well as physical suffering. As the U.S. economy continues to struggle, a new type of card spreading good cheer and hope for the future is turning up in a growing number of mailboxes.

Stanford University professor Bob Sutton said layoff cards might be a good way to show compassion to someone who needs support during a tough time. Sutton has penned numerous books on the workplace and management. He points out that while the sender’s heart might be in the right place, some newly unemployed recipients might not welcome receiving a written reminder over what they may see as a private matter.

The windy city has been particular hard-hit by the tough job market. The Chicago-Joliet-Naperville metro area experienced a 0.5 percent jobless rate increase from September 2010 to September 2011, reaching 9.6 percent. That’s the largest spike of out of the eleven most populated U.S. metropolitan areas, the U.S. Bureau of Labor Statistics reports.

On a somewhat brighter note, 30,000 jobs were added in Illinois added during October, 2011 even though seasonally the adjusted unemployment rate crept into the double digits at 10.1 percent, notes the Illinois Department of Employment Security.

Whichever type of greeting card appears in your mailbox whether it offers holiday cheer, birthday wishes, congratulation’s on landing a job or offering sympathy for one lost, printing companies will have plenty of material to produce.

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