Hilton changes its branding in Pikesville

November 25, 2012 by  

The Hilton Baltimore North in Pikesville, Maryland, is undergoing a million dollar renovation and will transition into a DoubleTree by Hilton by December 3.

DoubleTree is a Hilton brand aimed at the mid-market to upscale market segment, with most of the DoubleTree hotels located in so-called ‘gateway’ cities like Toronto, Dallas, and Atlanta. However, Hilton is now bringing some of its suburban hotels into the DoubleTree stable, Pikesville included.

Renovations to the existing property are being made in the meeting spaces, hallways, and the lobby. In addition, refrigerators and microwaves are being added to all the guest rooms, which hotel representatives say are important for those guests who wish to keep kosher. In addition, visitors checking in will be given a warm cookie – the signature DoubleTree greeting.

The front desk has already been redone, and the elevators are getting new nickel-brushed cladding that replaces the original gold. An Apple computer will take its place alongside the PCs in the business center, which will be relocated to the lobby.

The hotel’s restaurant, Fountainside, and some guest rooms were recently renovated and will not be redone again. However, the entire hotel will now feature energy-efficient lighting.

According to Bill Leonhardt, the general manger, there are no staff changes planned, and the hotel will have the same chef and menus, along with an updated logo.

It may be worth considering for the hotel consult a print company to have brochures printed to explain its upgrades, as well as a rate card and photos of the improvements.